Business accounting | Celina Souffrant

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Grow What You Love Digital Accelerator

Intro

Welcome (9:42)

Module 1: Getting started

Choose your idea (18:09)
Market research (14:29)
Map your business model (11:10)
Build your MVP (12:12)
Unit economics (5:31)
SMART goals (5:03)

Module 2: Setting Up Shop

Choose a name (11:05)
Incorporate your business (7:54)
Business accounting (5:17)
Register your IP (5:19)
Business finances 101 (9:31)
The income statement: your business' BFF (6:40)

Module 3: Supply Chain Savvy

Supply chain 101 (10:19)
Find your supplier (15:11)
Manage your inventory (10:17)
Price your product (8:20)
Margins matter (5:09)
Pick your pricing strategy (7:26)
Packaging: The ultimate customer experience (8:34)
Shipping solutions (7:18)
Go to market channels (9:04)
Get paid (12:47)

Module 4: Branding Basics

What is a brand? (11:37)
Find your target audience (11:37)
Identify your niche (7:52)
Create your value proposition (12:47)
Discover your Unique Selling Proposition (13:04)
Define your brand values (9:04)
Mission + Vision statements (4:39)
Craft your brand persona (13:05)
Distill your brand essence (7:15)

Module 5: Marketing Mastery

The buyer journey (19:13)
Create your digital first marketing strategy (19:20)
Marketing psychology (29:41)

Module 6: Your Digital Journey

Create a customer-worthy website
ALICE buyer journey: Ads (10:44)
Landing page (5:09)
Incentives (2:53)
Close the deal: Email marketing (10:21)
Excellent customer service (5:00)

Module 7: Get Social

Get social (13:11)
Build your profile (6:20)
6 step social strategy (10:47)
Create better posts (11:33)
Grow your brand through partnerships (8:47)
Content marketing mastery (18:16)

BONUS Module 8: Scaling with Purpose

Lessons learned (32:05)
Create a profitability mentality (15:34)
Figure out your funding (23:10)

Teach online with

Business accounting

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