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Grow What You Love Lite: Branding & Marketing Intensive
Build a powerful brand
What is a brand?
Find your target audience (11:37)
Identify your niche (7:52)
Create your value proposition (12:47)
Discover your unique selling proposition (13:04)
Define your brand values (9:04)
Mission + Vision statements (4:39)
Craft your brand persona (13:05)
Distill your brand essence (7:15)
Marketing Mastery
The buyer journey (19:13)
Create your digital journey (19:20)
Marketing psychology (29:41)
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Identify your niche
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